In 2013, however, RelayRides discontinued both its in-car device and its Onstar technology integration in favor of in-person key exchange. In 2012, Turo partnered with major automaker General Motors and their OnStar division with the goal of enabling renters to unlock GM cars with their mobile phones without installing additional technology. Initially, renting a car through RelayRides required installing an in-car device that enabled GPS monitoring, remote unlocking, and smart card entry, similar to Zipcar.

In 2012, it launched nationwide in the U.S. In late 2010, the company expanded to San Francisco, where it is now headquartered. The peer-to-peer car-sharing concept was inspired by similar online marketplaces such as Airbnb and eBay. RelayRides was launched in Boston in June 2010. The company is expected be listed on the New York Stock Exchange under the ticker symbol TURO based on their initial S-1 filing. On January 1, 2021, the Wall Street Journal reported that Turo CEO Andre Haddad planned to take the company public in 2021, either through a traditional IPO or some alternative method.

Īs of 2020, the website has 14 million members and 450,000 vehicles listed operating in over 56 countries. In July 2019, the American holding company IAC invested $250 million in Turo, a deal that valued the company at more than $1 billion. The company allows private car owners to rent out their vehicles via an online and mobile interface in over 56 countries. Turo is an American peer-to-peer carsharing company based in San Francisco, United States.

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